Rebellion Studios

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Blue Planet II Campaign – Type Treatment.

Conceptual type treatment for the incredible BBC One wildlife series Blue Plant II

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We drew upon the language of film, taking visual cues, such as bold typography used in film posters and widescreen framing to create the global identity for Studio Universal .


Creative Director for Red Bee Media – Jane Fielder.

Graphic design and typography – Luke Tilly


Compilation of promos for UKTV – Including Christmas on Dave, which picked up a BDA Promax GOLD for best use of animation!


As the first  truly multi-platform brand for young people, BBC Radio 1 needed to connect more with it’s audience, so we created a series of stings and a bold, confident typographic language that is easily updated, keeping it fresh and always in the moment.


Concept, design and direction: Luke Tilly.

Agency: Red Bee Media.  Creative Director: Jane Fielder.  Photographers:  Nino Vrana & Gearoid Hayes.  Account handler: Ella Clay.  Project Manager: Emma Nichols.

Dave – Channel Identity

A new graphic identity was required for UKTV Channel Dave, which needed to adapt to the wide range of content, yet still had to fulfill the ‘Witty Banter’ ethos of the channel. A strong, own-able typographic style was adopted, and the use fun, animating icons add wit and adaptability. The identity runs across all on and off-air campaigns.


Graphic Design – Luke Tilly    Creative Direction – Ruth Shabi for Red Bee Media

Made by Dave – Visual Identity

We had an absolute hoot creating these idents and on-screen elements to promote brand new shows ‘Made by Dave’. They feature our intrepid Dave-Team – Owl, Bear and Penguin, creating home-made contraptions from stuff in the Dave Shed! The brilliant Machine Shop made us a real (yes, real!) hovercraft!

Design and direction: Luke Tilly.

Creative Director: Ruth Shabi.  Director of photography: Theo Garland.   Flame and special effects: Time Based Arts.   Music and sound design: Erran Baron Cohen.

BBC Radio 1 Stings

BBC Radio 1 Stings created for on-line content.